The Age of Digital is only beginning

Rounding up the trio of mini-conferences held in the Helix DCU, Get Digital 2017 did not disappoint. The conference was held by NC4 and this time around the mini-conference was a mini-mini conference as instead of 6 speakers there was only 3! The reason being the first half of the conference, us the students, were being the speakers.

As part of my DICE Module I have to do individual work but also group work and the task set out for the group work was to teach a topic through gamification.

Gamification is the application of game design, game methodology, game approaches and game mechanics to non-game situations for purposes such as student behaviour modification (Killian 2013).

My group’s topic was financial forecasts and you can see the pitch for our game here. At the conference we had designed a research poster for a number of judges to mark and ask us questions on. There was a buzz around the Helix as different groups kept coming over to ask us questions on our poster too and we go to see the great gamification innovations of their posters as well. Our main findings from our research was that we are going to design our game as a mobile app as 69.4% of people we surveyed said they would choose a mobile phone as their preferred gaming platform. Ambient Insight (2013) conducted a study on gamification and they too found that “All roads lead to mobile“. Another positive finding was that even though 16.3% said they wouldn’t play games on their phone, 51% said they would for educational purposes, showing gamification can definitely work as a game based learning platform.

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Play a section of Financial Frenzie by clicking the euro symbols !! €€€

“Just one more room for disruption” 

Dr. Johnny Walker – CEO of Jinga Life

Image result for Dr johnny walker First off the dedication and generousity of this man is endless as, Dr. Johnny Walker took the time out of his highly busy schedual at the hospital to talk to us at the conference, and am I glad that he did. The feet he has covered in his line of work is incredible as he explained the work he has done from working with pregnant aborginals in the bush in Australia right through to being the CEO of Healthfounders and Jinga Life. Johnny told us he set up these organisations as he had a compelling need to redesign healthcare.

FEMTECH. A main point stressed by Johnny through out his talk because female technology is an innovative goldmine emerging into the digital world with endless opportunities to create programmes, products, diagnostics and softwares around women’s healthcare.

femtech : infographic of the gender gap

Johnny asked himself “is there a better way to deliver healthcare?” and he came up with answers fueled by this digital innovation boom the world is undergoing at the moment.

  • Telemedicine
  • Global Diagnostics
  • Personalised technologies: away from the hospital and into the home
  • Teleconsultations

What struck me I found these solutions simple but very compelling and in modern society, very realistic. We have to look at the demands of our people and their demands is that they do… want everything on demand! Johnny mentioned the one word that has cropped its way into each of the conferences. Disruption. With people wanting everything on demand the healthcare market needs to be disrupted and brought into this digital age, so to answer Johnny’s question “is there just one more room for disruption?”, I believe yes there is!

The Future of Fintech !

David Erixon – Head of Digital and Customer Innovation at Ulster Bank

Image result for david erixonDavid gave a talk that really opened my eyes to the world of Fintech. To find out what is Fintech watch this short video. Being from Sweden David as knowledge of financial services in Sweden and a statement that took me by surprise was that “less than 2% of transactions are physical money in Sweden” ! David explain a simple formula that will lead to these digital transactions:

Technology + Regulation = Open Banking 

Physical money will be removed and there will be only trading digitally

To no surprise though was when David mentioned the word that is on the tip of every established business person, entrepreneur, innovator and marketer… Disruption. The fact this concept is recurring shows its importance in the business world. “Technology is the new human behaviour that has disrupted stuff“, as David explained young generations these days expect technology to be a human behaviour, much like Johnny’s ‘on demand concept’. 22 Seven is a banking app mentioned by David which has disrupted the banking sector showing how digital innovations are the way forward. Much like Anne Marie Boyhan’s talk on how Bank of Ireland is pushing towards a stronger social media presence, Ulster Bank are expanding into the Fintech area to have a stronger digital presence. I believe this shows the regular physical banks everyone knows are changing in relation to the times towards more digital banks showing David’s statement that physical money will be removed to be true.

Dapp of Deutsche Bank Research (2014) also believes the same point I just made as in the report he states: “The increasing spread of efficient web-based technologies and the adaptation rates at which people integrate these technologies into different parts of their lives have eroded some of the efficiency gains accruing to traditional banks.”

Where technology hits humanity…

Alistair Croll – Lean Analytics 

Image result for alistair croll Lean Analytics is the world famous book written by Alistair Croll which gives startups all the ins and outs, all the ups and downs in order to accelerate their start up. With Alistair’s knowledge and experience about the business world it became clear to me from the start of his talk that his information about getting digital would be invaluable.

Alistair didn’t talk about disruption but did talk about discontinuity. He explained that it happens time and time again when we introduce new technologies and it changes our perception on life itself before and after the discontinuity of the new tech! I thought this statement to be quite striking as naturally you wouldn’t think it would have that big of an effect on society yet again, if you reflect back on how new technologies have changed our perception on life it has had a massive effect.

A point I found to be very interesting after realising our perecpetion is changed was when Alistair asked “How did we not see this coming?”. His 3 points to answer the question were:

  1. Big changes sneak up on us
  2. We tend to optimize exisiting models
  3. Necessary pieces aren’t obvious

Alistair left us on a question of thought: “What are the unintended consequences of a new technology and can they be good or bad?

A revolution or an evolution?

The Digital Age is only in its youth and no one fully knows its extent but yet we tend to take these great innovations in technology for granted. People like Johnny, David and Alistair work very hard to understand who, what, why, where and how digital has impacted our world and what we can do with it next. I think that this last conference tied together the other two with it to give me a better rounded view on the advancements of our world from startups to social networking through to the digital opportunities.

Take a look at this picture below which shows the internet’s timeline and the growth of digital platforms. It is really incredible the feet we’ve come to develop these technologies. Who’s to know how much further we will go in the next 10-20 years? Have a think about that.

Fintech2 (2)
Dapp (2013) 

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Get Digital 2017‘ was sponsored by:



  • Adkins, S., 2013. The 2012-2017 Worldwide Game-Based Learning and Simultation-Based Markets. Ambient Insights [Online]. Available from: [Accessed 20 April 2017].
  • Dapp, T., 2013. Fintech – The digital (r)evolution in the financial sector [Online]. Available from: [Accessed 20 April 2017].
  • Killian, E., 2013. Gamifcation 2.0 – A Concept: A brief introduction to games followed by a journey through human motivation, behavioural psychology, the concept of flow, ultimately to the realisation of Gamification 1.0 with its structural and content mechanisms p.6.

Now is the time to… GET SOCIAL

Image result for love social mediaSpending your Valentine’s Day at a mini-conference may not seem like someone’s ideal date… yet the ‘Get Social 2017’ Conference filled the Mahony Hall of the Helix DCU, with DICE students and invited guests who had plenty of love and passion for business. This mini-conference was a different, better experience than the ‘Get Started 2016’ one as this time I had the experience of attending a conference and looked forward to listening and learning about what the speakers had to say. The aim of Get Social was to expand our knowledge of social media marketing campaigns and how social media is not just useful but needed for the success of modern day businesses.

In order to prepare us for the Get Social conference our DICE lecturer held a social media lecture which discussed the main foundations and key concepts in relation to social media and digital technology. In my opinion the main element I took away with me was the 7 characteristics of social media:

  1. Web is the platform                                         5. Scalibility
  2. User participation                                            6. Perpetual Beta
  3. User defined content                                       7. Reputation Economy
  4. Network effects

I felt this lecture benefited greatly as I understood the basics behind the widely versatile topic of social media!

Before reading about social media through a business perspective, see if you’re addicted to the phenomenon of social media by taking this short quiz here !!!

“What’s your impact on the world?”

Image result for Paul hayes
Paul Hayes – CEO of Beachhut

Kicking off the line of speakers Paul took to the stage as MC for the conference. From the get go, I could see Paul’s confident, honest and direct personality which really made me sit up and listen to the main focus of his talk which was CONTENT! His company is a PR for tech start-ups, helping them to develop the right social skills for branding, marketing and communications. “Fit yourself into the bigger trends in the world. Don’t just talk about yourself and your interests” were the wise words from Paul that made me think about how people can be so involved with their own agendas they forget about the world moving around them, which in today’s world is rapidly moving with advancements in technology and social media, it’s hard to keep up!

Many other professionals and specialists in the field of developing social media content would agree with Paul’s views and Gebauer (2015 ) noted:

To be really successful with your social media marketing your content needs to be optimized for each social network you want to use.

Meaning what you post needs to be tailored to needs of your audience in order to make it interesting. That’s where Paul gave some valuable advice; that you should never talk about where you are now but where you’ve come from and where you’re going. Speaking on social media content terms Paul explained the right balance to catch a potential investor or customer to your company is 70% interesting content and 30% advertising. Leaving us on a line that really took me by surprise Paul stated “people remember how you make them feel, not what you say”… my understanding of this is that even though social media content is  full of visuals and promotions you see and hear, if they don’t connect on an emotional level  you’re not going to succeed.

Does social media need to take a step backwards…?

Matthew Weil – Head of Product at VoiceSage holdings LtdImage result for voicesage global holdings ltdmatthew

Matthew gave to what I found to be, a highly thought-provoking talk about connecting or reconnecting as such, business to customer (B2C). His job is removing barriers between B2C to make the social communication connections engaging and effective. While the growth of social media carries numerous advantages somewhere along the way the connection can be broken, yet Matthew believes using social media effectively can bring back the holistic experience like the old days. I found this concept hard to grasp at first but when Matthew explained “people who grew up with Facebook, social media and so on have a different perception of what social media is than those who grew up without it”, it became clear that a social gap has between created between the two types of people and between B2C. The IOT is immersed in tech nowadays and bridging that gap is the next step forward in getting social and Matthew is one of many who are building that bridge to once again fully connect B2C.

A man named Marc Prensky published a fascinating article where he explains the social gap between teachers and students in this time of social and technological advancements. This concept can be applied to the B2C social gap too as Prensky grouped this gap into Digital Natives (grew up with social media) and Digital Immigrants (grew up without it).

Today’s students are all ‘native speakers’ of the digital language of computes, video games and the Internet. (Prensky 2001)

Younger generations today process information fundamentally differently according to Prensky (2001) and while Matthew explained how data is the new oil, businesses need to focus on Digital Native trends to reconnect B2C.

“Content is King”

Anne Marie Boyhan – Head of Social at Bank of Ireland

Anne Marie graced the stage holding a humbled, genuine persona as she explained how she previously studied at DCU. Having a speaker that studied at DCU made me feel proud to listen to what she had to say, as it shows hard work and dedication can lead to great things from attending this university. Reiterating what the previous speakers talked about she voiced how “Content is King”. No matter what type of content you wish to express Anne Marie gave three key points:

1. Create

          2. Collaborate

3. Curate

BOI set up a Snapchat account aimed and the youth market to expand their social media content. The feedback that they got from this was an 84% engaging content on their Snapchat stories, showing the benefit of stepping outside the box, as I was surprised that a bank would have a Snapchat account. Anne Marie once again showed the pace at which social media is expanding and how changes are coming to the world of digital business.

The Industry Report is a social media examiner which surveyed over 5,000 marketers on


social media tactics. At least 90% of marketers want to know the most effective social tactics and the best ways to engage their audience with social media. Another stat that drew my attention was that Snapchat is on a growth trajectory with 5%of marketers using Snapchat which is predicted to increase to 16%, showing that Anne Marie and her team at BOI are ahead of marketers already expanding into the social media trend of Snapchatting. Follow BOI here.

“Fear a bit less and Live a bit more”


Aisling Tobin – Senior Brand Manager for Jameson Whiskey

As Aisling stepped up on stage, with a bottle whiskey in her hand, she asked for the Jameson LADS out there in the audience. But wait… it’s not the sort of lads you’d think. Click on the video title to watch Jameson Strategic target: Introducing the LADS.

Content is King but Engagement is Queen!” was a quote that stuck out in my mind as Aisling explained you can have plenty of content but if it can’t connect and communicate i.e. engage with your customers it will be ineffective, much to the same concept Matthew talked about earlier. Having the right content at the right time is the first step in social media marketing but finding a way to get your users/followers engaged with that content is just as important. According to DeMers (2016), a Forbes contributor, 6 ways to increase user engagement on your content are:

1.Stir up controversy   2.Surprise people   3.Ask your customers’ opinion  4. Get your readers involved   5.Enlist more content mediums   6.Reward users for engagement

It was evident Jameson’s user engagement was well developed with their trending hashtag at the focal point of their content. See more at #SineMetu.

Wisdom and a high knowledge of the changing environment of social media was apparent from Aisling, as she concluded her talk saying “know your digital objective and to be disruptive in your market but yet, stay true to your brand“!

“What lives online doesn’t necessarily start online”

Hugh CurranHugh Curran- Digital Strategy and Communications Consultant 

Insightful words from Hugh, who has over 15 years experience in the communications industry. Hugh directed his time on stage to focus on Content Management and his step by step process made me think of not just HOW to manage content but WHY to manage content. The angle he took into looking at social media content was intriguing as the steps seemed logical and easy to follow yet 60% of content presented by businesses is regarded as poor content by customers!

Hugh explained one of the best ways to manage your content was by tracking and analyzing it. There are many different types of software out there to aid your business in tracking and analyzing your data in order to maximize the benefits of managing your content.

This pie charts shows the percentage of marketers’ answers to the question ‘I regularly analyze my social media activities’ (Industry Report 2016)

From the chart above it is clear that Hugh understood the importance of tracking and analyzing your content. He ended on a lighthearted, encouraging note of “nothing wrong with trying and failing”.

You must be the change you wish to see in the world – Mahatma Gandhi

Paul Berney – Co founder of mCordisandrew

The most interesting talk of the conference for me was Paul Berney, the co-founer of mCordis, a global mobile marketing educational and advisory service company. I found his talk to be quite profound as he explored ideas and concepts that I would never have even thought about before. Diving deeper into the notion Matthew Weil discussed about how people who grew up with social media differ from those who haven’t, Paul discussed how we are connected individuals that now need connect marketers. “The younger you are the likelier it is you think the physical and digital self are the same”. A few years ago that sentence may have seemed absurd but as Paul said social media does not exist in isolation. Now there are massive changes in tech that blur the lines between physical and digital such as developments in AI, VR and AR. A prime example of this is the gaming phenomenon of Pokemon Go, released in July 2016. Some statistics say that there has been over 500 million downloads of the game! Transitioning from the merging of physical and digital products are Super Connected Brands which amalgamate physical + digital + sensorial products (e.g.) Apple products.

With this age of connectivity Paul even stretched as far to say that we are connected before birth through the pregnancy scan which I found to be a bold but surprisingly true statement. After Paul’s talk it occurred to me that not only is there a coming change in social, digital and tech but there’s a coming change in how we live with it too.

To disrupt or not to disrupt that is the question?

Eric Weaver – VP of Communications and Marketing Solutions at Xeroxeric

Last but not surely least, Eric Weaver took to the stage to bring the ‘Get Social 2017’ conference to a close. Eric echoed the message given by Gavan Walsh at the ‘Get Started 2016’ conference about disruption in the market. Yet, Eric questioned if disruption of tech and digital products in the market is a good or bad thing? His conclusion was that “Digital companies can make it hard for physical companies”. An example would be the development of Spotify and the effect it had on the business of HMV, where now people can stream their music digitally instead of buying physical copies of the music.

Eric introduced the idea that a huge change was coming into market disruption and that change has also been noticed by experts across the globe.

77% of industries anticipate massive digital disruption by the end of 2017. (Harvard Business Review 2016).

This statistic above links into the changing environment Eric talked about but, he ended with the idea: to not stop digital developments but  to be open minded about the balance between physical and digital production in relation to market disruption.

They are not just concepts anymore, they are reality.

As the mini-conference ended I looked back on the messages and stories the speakers had told and it made me realize this whole concept of social media, getting involved, attracting customers through social media mediums isn’t something that will happen in the future. It’s happening right now. The explosion of being social has taken off so rapidly you don’t even noticed it around you (or maybe I don’t because I’m a Digital Native).

Each speaker took a slightly different outlook on the social and digital world but all were as relevant and important as each other. Yet, their messages all looped back to the same key concept… This social era is bringing huge changes to they way we live and B2B or B2C need to be engaged through the social media environment by seeing the companies values and attributes through good content.

If you liked this post, follow my blog to see my next post which will be ‘Get Digital 2017’ !

‘Get Social 2017’ was sponsored by the following:




Get Inspired… Get Motivated… Get Started!

“I have not failed. I’ve just found 10,000 ways that won’t work.” – Thomas Edison.

The idea behind this quote became very clear to me after attending the “Get Started 2016” Conference on the 8th of November in the Mahony Hall, the Helix as part of my DICE Module this Semester.

This was a mini-conference where several speakers told us about their startups as Andrew Keogh held the position of MC for the event. There was a hive of activity as over 500 students plus invited guests attended the event. Yet, leading up to this conference I had many questions on my mind… What is enterprise? What is an entrepreneur? More importantly, what does it take to be an entrepreneur? As you read on be sure to keep those same questions in mind, as we explore the rapidly advancing world of entrepreneurship and startups!

Luckily enough my questions had been heard. I discovered the answers when attending a DICE lecture dedicated to entrepreneurship.

An aspect covered in this lecture was not just what are entrepreneurs but WHO are entrepreneurs? Entrepreneurs fall into certain types and further on you will discover some of these through the speakers at the conference. However, William B. Gartner (1988) challenged the concept of ‘types of entrepreneurs’ in his writings titled “Who is an entrepreneur? Is the wrong question”. He looked at behavioural approaches to researching entrepreneurship against trait approaches.

“The traits and personality characteristics of entrepreneurs, will neither lead us to a definition of the entrepreneur nor help us to understand the phenomenon of entrepreneurship” (Gartner 1988).

In conclusion Gartner expressed that it is not just who the entrepreneur is but what their behaviours are that ultimately leads to creating a successful organization. For me, I thought this study was unusual but interesting as it shows the wide spectrum of which an entrepreneur can be defined.

 See for yourself if you have what it takes to become an entrepreneur by clicking here.


Philippe Brodeur – OvercastHQphilippe

Andrew introduced Philippe as being named by Google as 1 of 40 Irish startups that can change the world. This immediately made a good impression as Philippe, the chief CEO of his company Overcast, walked on stage. Overcast is a platform businesses can use to store, collaborate and distribute video in their browsers.


Differentiation. This was the key theme to Philippe’s presentation. He explained that in business you need to differentiate your startup in order to succeed. Coupled with differentiation Philippe mentioned how traction is an essential element to securing your startup. What really caught my attention was how he found his niche market. He discovered that 93% of marketers and publishers use video but do not know how to manage video files, so Overcast was born… allowing businesses to easily manage video through Overcast’s cloud platform. Philippe’s easy confidence and engagement with the audience showed all the right reasons why his startup is and will continue to be very successful. After hearing his talk, it is true that #videohappens.

“Stay Positive: celebrate the ups, learn from the downs”

Brian O’Rourke & Alan Farrelly – Cityswifter

cityswifterWise words in that title spoken by the two young entrepreneurs, Brian and Alan who created their startup, Cityswifter, straight from college. This presentation made a strong impact as the boys were a little closer to home being students of DCU and setting up their business through the incredible DCU Ryan Academy.

The pair described Cityswifter as a crowd-sourced commuter shuttle bus that picks you up near your home and drops you off at work i.e. like a Hailo or Uber except for buses! This clever idea came from a simple question: “What is the problem with transport?”. They came to find the answer by listening to the public, friends and family sparking the idea for their startup.

Winners of Ireland’s Best Young Entrepreneur

On stage the boys showed a great partner relationship, as they told us their shared vision is what has gotten them to where they are today, which wasn’t an easy journey. After a succession of market branding fails, they found the one that worked. Today Cityswifter is moving onto the release of their mobile app, building out their team and adding additional routes. Big things may lie ahead for the two DCU graduates but Alan ended on a piece of advice that has stuck with me since. “You have to do it wrong to know how to fix it.”

A group of the girls, for the girls, by the girls

Elva Carri – Girlcrewelva

Andrew Keogh welcomed Elva to the stage expressing that he thinks this is one of the best startup ideas that he’s heard of in a long time, to which I would agree with. Girlcrew is a platform through which girls can organize events with each other to meet and make new friends. This startup is a prime example of the rise in female entrepreneurship as seen in a report (GEM 2015 p.7):

“Among 61 economies out of 83 featured in the report, overall TEA (Total Early-Stage Entrepreneurial Activity) rates have increased by 7% since 2012, and the gender gap (ratio of women to men participating in entrepreneurship) has narrowed by 6%.”

Elva’s talk was quite humourous giving us an insight into her bubbly, positive personality. Her feel-good attitude attracted thousands of women to sign up and organize events and in Dublin alone there is over 10,000 members. Today Girlcrew stretches all across the globe with a large traction of 50,000+ members. But, Elva didn’t leave us short of valuable advice when it comes to business.  Her 4 magical ingredients which she believes made her startup so successful are:

  1. There was a need for itgirlcrew-300-100
  2. It was scalable
  3. It created itself
  4. It was free to scale

Alongside her 4 magical ingredients Elva told us how she built a tech business for free, without being a ‘techie’, giving great inspiration to the audience. Ending her talk Elva left us on words of wisdom: “Don’t just share experiences, create them”.

The taxi dispatch specialists

Gavan Walsh – iCabbi

As an Entrepreneur of the Year Finalist 2016, Gavan Walsh took to the stage, introducing his startup iCabbi, which is a taxi cloud-based dispatch system. Opening on the line of “If not me, who? If not now, when?” left a strong impact on me as it made me realise when it comes to business and to startups, seizing the moment is key. Gavan was inspired to become an entrepreneur after his father set up the Irish School of Motoring and the entrepreneurial gene (Clarkson 2016) definitely runs in the family as you could see Gavan was determined, focused and confident in his business.

Setting big goals for the future of his business Gavan wishes to be the “global leader in taxi dispatch” breaking into the UK and American markets, showing great persistence of his vision. However, like the other startups I saw his success didn’t come instantly. With many failed attempts, even trying to set up a fashion website… Gavan finally disrupted the taxi market with iCabbi. There were many problems with the system but he learned and improved for the next time saying “You’ve got to be ambitious”. Seeing how Gavan trialled and tested his business until he amended it allowed me to appreciate the effort it takes running your own startup!

A tech recruitment filter that works!

Adrian Mihai – Openingadrian

Opening is a very smart software designed to filter CVs so a business can see who the best candidates are for the proposed job. Adrian is the co-founder of Opening with an extensive background and interest in software and hardware architecture. With winning the Romanian Programming Olympiad under his belt, Adrian surely knows his tech, a reason why his startup has shown to be such a success.


Adrian’s honesty in the number of mistakes he made in his company was reassuring, showing no business is perfect first time around. Following up on his story his presentation ended – “You won’t get it perfect- work on prototypes”.

“Connecting those who have too much food with those who have too little”

Iseult Ward – FoodCloud

One could say they saved the best till last, as Iseult Ward (not only a female entrepreneur but also a social entrepreneur) ended the series of speakers exhibiting her startup, FoodClooud.

Click” target=”_blank”>here foodcloudto watch video

“Globally 30% of all food produced is lost or wasted,” a shocking but true figure. Iseult’s presentation really moved me as her sheer passion for her business was evident, bringing a spirited happiness to the Mahony Hall. The goal is simple – redistribute surplus food from businesses to  local charities and they achieved this through their FoodCloud hubs platform.

With Iseult winning ‘Business Student of the Year 2013’ by Bank of Ireland and Trinity Business Alumni it was clear she had the skills required to pull off this startup. Although lacking enough funding to set up a food bank, Iseult turned to technology but their first launched platform failed. “Ever tried. Ever failed. No matter. Try Again. Fail again. Fail better.”– Samuel Beckett. This quote Iseult mentioned was a fitting one, as it showed where the business had started and where it is today, a successful startup which is working alongside many Tesco stores in Ireland and hoping to launch FoodCloud in 3,000 UK Tesco stores by 2017!

Click on picture to find out more on Tesco and FoodCloud

Not only did Iseult show the success of her startup but the change it’s made to people’s lives. Ending on a number of touching stories, Iseult emotionally told the impact that FoodCloud has had on people who have little or no food. This emotion translated across the whole audience as Iseult brought her presentation to a heart-warming close.

The Final Curtain

As the conference drew to a close, Andrew Keogh stepped up on stage to give a final few words of encouragement. He described how the nature of business goes in circles, that all entrepreneurs go through ups and downs, reiterating the words of all the speakers. He then explained that great businesses start from simple ideas. Anyone can create a startup, you simply need to JUST DO IT.

Nike’s Slogan

His ending speech was quite fitting as it summed up nicely the theme throughout the conference, “Failure is not the opposite of success, it’s part of it” –  Arianna Huffington.

If you liked this post, follow my blog to see more about exciting upcoming conferences in 2017!

“Get Started 2016” was sponsored by the following:



Gartner, W. B., 1988. ‘Who is an entrepreneur?’ is the wrong question. American Journal of Small Business. 12(4), p.12.

Global Entrepreneur Monitor 2015. GEM 2014 Women’s Report [Online]. Available from: file:///C:/Users/Emer/Downloads/gem-2014-womens-report-1447757361%20(2).pdf. [Accessed 23 November 2016].

Clarkson 2016. Is entrepreneurship in your genes? [Online]. Available from: [Accessed 23 November 2016].